Create a list of FAQs about your product. For each issue or question, write a helpful answer, and be sure to mention your products as a solution. Just be sure to avoid making it look like an advertisement by going overboard with product suggestions.
Look at what your competition is doing and learn what works and what does not work. Could you see yourself being tempted by their products, even though you of course should be supporting your own? Then they’re doing something right, and you should be learning from their strategies.
A product FAQ is a must for your site. Offer answers about your products and solutions that will help. Although you will be promoting your product, the FAQ section should not seem like an advertisement.
When using images and pictures on your site, make sure to include captions. Search engines will determine how relevant your text is to searchable keywords. With good captions, you can increase your site rank.
If you give your customers the chance to subscribe to your company’s Ezine, you’ll be able to use it as an effective element of your marketing mix. Your goal will be to develop an Ezine that your customers will see as the voice of your company so you can build a long-term relationship with them. Photographs of yourself, your family and even your staff will add personality to your Ezine. You should let them know about the people who run your company. Make sure to put something interesting in the Ezine (this could be any easy or fast way to achieve an important goal) to grab your readers attention and spark their curiosity.
Minimize the use of tools like Flash or AJAX. In spite of the fact it can look nice and give your site interactivity, it is useless in helping search engines actually find your website. If Flash must be used, then try to keep it to a minimum, but making sure you put in keywords and titles on any page that has Flash.
Establishing your credibility among your customers is essential. Misleading customers with false advertising is extremely bad for business. Make sure that you have the documentation necessary to back up test results, endorsements, and testimonials.